Building Brand Equity through Corporate Societal Marketing
نویسندگان
چکیده
منابع مشابه
Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image in ceramic tile factories in Iran
This research was aimed with the aim of "Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image in ceramic tile factories in Iran". In this research, the Salonak et al. (2014) questionnaire, marketing strategy of the company from Kim et al. (2012), the company's image from Salinase & Peres (2009), brand equity questionnaire from Aker...
متن کاملEffective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
Available online 26 May 2011
متن کاملBrand Equity Model and Marketing Stimuli
The intangibility of services differentiates product brands from its characteristics. Building brand equity in the context of services, is therefore crucial to the conduct of a firm’ marketing strategies and plays an important role in increasing consumers’ perceptions. This study attempts to address relationships between brand equity and marketing stimuli. In particular, the study aims to draw ...
متن کاملBuilding and Measuring Employee-Based Brand Equity
Purpose: This paper presents the first known empirically-tested model of Employee Based Brand Equity (EBBE). In doing so, it provides insight into not only how organisations can effectively manage the internal brand building process but, more importantly, appreciate the subsequent employee effects and organisational benefits. Methodology/Approach: Data were collected via an online survey of 371...
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ژورنال
عنوان ژورنال: Journal of Public Policy & Marketing
سال: 2002
ISSN: 0743-9156,1547-7207
DOI: 10.1509/jppm.21.1.78.17600